Toyota Motorsports wanted to capture the attention of new racing fans and set themselves up as the kind of team that everyone can root for.
So, we hacked our strategy and found an unexpected cultural touch point where our brand and our fans could meet.
Anime to Reality
“Anime to Reality” :15
In addition to our paid placement, we connected with the larger enthusiast community by partnering with vehicle artist Kyle Montiero to create custom BTS social content.
“Kyle Montiero - BTS” :15
We also toured the custom vehicle at Anime Impulse as part of a Toyota sponsored Anime Car Show.
Fans loved it. Even Eevee got on the action!
ECD: John Payne
CD: Paul Oberlin
Sr. Art Director: Stephanie Torres
Sr. Copywriter: Emma Hull