What happens when two ultra tough icons go toe to toe?
The team up of the year, that’s what.
Blue Beetle x Toyota
“The Neighborhood” :60
“One Up” :15
“I Heard” :15
To celebrate the premiere and generate additional fan buzz, we created a real life version of DC’s Big Belly Burger as a food truck, hauled by the ultra-tough Tacoma.
When fans ordered a burger and fries, they discovered an additional surprise in the box:
A collectible Blue Scarab pin, just like the one Jaime Reyes finds in the film.
CD: Jeremy Carson
Sr. Copywriter: Rachel McKay Steele
Sr. Art Director: Stephanie Torres
Copywriter: Emma Hull
Art Director: Alec Cheline