When the 2023 Prius redesign was announced, we bumped into a problem.
Everyone already had an opinion about what the Prius (allegedly) is.
Boring. Nerdy. Dorky. Lame.
The slowest car to be stuck behind on the freeway.
So… we played with those assumptions a bit.
It’s ______ Now.
Paid Digital
“Wild Ride” :15
“No Touchy” :15
“Catch Me If You Can” :15
“Teeth” :15
“Looker” :15
“Blown Away” :15
CD: Jeremy Carson
ACD: Mike Blain, Amadeus Henhapl
Art Director: Alec Cheline
Copywriter: Emma Hull