The Toyota Tacoma is an ultra tough, ultra playful adventure.
The launch of the 4th Gen meant one thing.
A whole new era of:

Unbreakable Fun

Paid Digital

“Road Block” :15

“Showdown” :15

“Dirty Looks” :15

Digital Social

“They’re Tacoma Drivers” :15

“Berminal Velocity” :15

“Lunch Buddies” :15

CD: Jeremy Carson
ACD: Mike Blain, Amadeus Henhapl
Art Director: Alec Cheline
Copywriter: Emma Hull